Ban May Help Maggi Reclaim Identity

Maggi is going through turbulent times. It’s being churned on the sea of controversy with some saying the lead and MSG levels are within permissible limits, while the others deny it. And as the tug of war continues, this most loved food brand which became a phenome that connected millions of people, has entered the endangered zone nearing extinction. The brand, which was a household name, now remains only a ghostly shadow of its glorious past - an enigma that many today shy away from associating. Read more [...]
Akshay Sangwan
Akshay Sangwan

Talk Trademarks and you are sure to find an interesting insight from this ace legal professional. An IPR specialist, Akshay traces his shooting and angling skills towards assessing trends in the world of Brand Image Management.


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