Fake Brands – Symbols of Affluence or Mere Folly?

Indecisive shopping attitude and uninformed (read impulsive) shopping sprees can end up in replicas of brand products – fake in the absolute sense.  And when that is a high end label or a well-known international brand, much is at stake. Both for the buyer and the brand! In one of my online shopping sprees, I came across a website offering Louis Vuitton’s totes at a marginally low-‘low’ cost. The double emphasis on the word ‘low’ is unusual and so was the offer in question! The website Read more [...]
Abhilasha Negi
Abhilasha Negi

Abhilasha’s interest in brand protection landed her into a job as a legal expert in trademarks. From Trademarks Searches to Trademarks Portfolio Management, Trademarks Prosecution and Advisory and Protection and Enforcement of IP rights, she loves her brand-loving job. And when she’s not blogging, you can smell appetizing bakes wafting out of her kitchen.


  1. This is very interesting, You are a very skilled blogger. I’ve joined your rss feed and look forward to seeking more of your excellent post. Also, I have shared your website in my social networks!

  2. This blog is very helpful as its very difficult to differentiate branded stuffs, specially in Delhi where we have lot of fake products.

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