• iRunway

iRunway hires Intellectual Property expert as Senior Vice President & General Counsel

Dallas Martin Brings 30 Years of IP Licensing & Commercialization Experience to Technology Research Firm

AUSTIN, TX (US), September 19, 2012

iRunway, a technology research firm specializing in litigation support and patent portfolio analysis, announced today that Dallas Martin, an attorney with more than 30 years of legal and business experience in intellectual property management, licensing and commercialization, has joined the firm as Senior Vice President and General Counsel.

Martin has served as in-house counsel and has led IP management program for organizations ranging from high-tech startups to Fortune 500 companies. In this new role, Martin will lead the sales, client acquisition efforts and other corporate development initiatives in addition to providing legal direction for the company.

“Dallas Martin has unparalleled expertise in IP licensing and litigation,” said Ravi Upadrashta, Chief Executive Officer at iRunway. “His experience will provide an invaluable resource for iRunway and its clients in the United States and abroad as the need for advanced patent research and technology analysis continues to grow.”

Prior to joining iRunway, Martin was Vice President of Licensing at IPVALUE Management, Inc., where he led patent monetization activities that included litigation, licensing and patent sales programs. Prior to IPVALUE, Mr. Martin was Vice President and IP Counsel at Level 3 Communications, LLC where he played a key role in creating and implementing a corporate-wide intellectual asset management program. Under his leadership, patenting activities grew over 15-fold in the first year of the program. Martin was Vice President, General Counsel and Secretary at SwitchPoint Networks, Inc., and also held key executive roles at, First Data Corporation, US West Advanced Technologies, Inc. (now CenturyLink) and the National Renewable Energy Laboratory.

“iRunway has exceptional technical capabilities and a unique consulting model to address the litigation demands of leading law firms and the IP and technology commercialization needs of companies. I’m excited to be part of the team and contribute to the company’s growth,” said Dallas Martin, Senior Vice President and General Counsel, iRunway.

iRunway uses intricate product and source code analyses to help corporations and law firms unlock and protect the value of technology patents. iRunway’s deep technology expertise enables clients to identify and isolate critical technical evidence to support infringement or non-infringement theories, thus improving litigation outcomes. Since 2006, iRunway has helped its clients achieve over $700 million in favorable settlements and jury verdicts.

Martin was named to Intellectual Asset Magazine’s "IP Strategy 300", a list of the world’s leading intellectual property strategists. He is a member of the Licensing Executives Society (past co-chair of the Colorado chapter), served on the national Board of Directors of the Technology Transfer Society and was a past member of the University of Colorado Technology Transfer Office"s Business Advisory Board. Martin is a frequent speaker on intellectual property management issues.

About iRunway

iRunway helps corporations and law firms unlock and protect the value of patents by combining technology expertise with practical business insight to monetize patent portfolios and improve litigation outcomes. For more information about the company’s consulting model and in-depth analysis, visit www.i-Runway.com

George Shea
(212) 627-5766