• iRunway

iRunway hires Semiconductor & Intellectual Property expert as Senior Vice President

Carlos Greaves Brings 30 Years of Semiconductor & IP Industry Experience to Growing Technology Consulting Firm

AUSTIN, TX (US), November 19, 2014

iRunway, a technology consulting firm specializing in patent licensing and litigation, announced today that Carlos A. Greaves, an intellectual property and technology expert with more than 30 years of experience in the semiconductor and IP industry, has joined the firm as Senior Vice President and Head of its semiconductor vertical.

Greaves has been an IP expert and board licensed professional engineer engaged in monetizing IP for several technology companies. He specialized in IP commercialization, with a strong emphasis on reverse engineering and evidence of use analysis, technical research, portfolio analysis, defensive and assertion support, patent licensing, litigation support, and divestiture due diligence. In this new role, Greaves will lead the growth of the semiconductor vertical and anchor solution development efforts for the company.

“Carlos has significant technical experience and proven operational management skills that have helped him to successfully advance patent acquisition and monetization strategies,” said Ravi Upadrashta, Chief Executive Officer at iRunway. “He’s a distinguished innovator, and his hands-on experience will provide an invaluable resource for iRunway and its clients in the United States and abroad.”

Prior to joining iRunway, Greaves was Acting Director and Principal Engineer at Intellectual Ventures, where he led technical analysis and monetization efforts for patents from their Invention Investment funds. He also anchored patent acquisition efforts for selected technologies in IV’s Invention Investment Ireland fund. Prior to Intellectual Ventures, Greaves was an IP expert and senior member of the technical staff for licensing at Freescale Semiconductor. At Freescale, Greaves was engaged in several patent assertion campaigns covering a broad range of technical areas. Before Freescale, Greaves was with Motorola where he held key management and technical roles. Greaves is an inventor on 17 U.S. patents in the field of analog and mixed signal circuit design, telecommunications, digital signal processing, memory, and communication processors.

“iRunway has developed industry leading technical capabilities and a powerful operational model to help corporations and law firms monetize patent assets.” said Greaves. “I’m excited to be a part of iRunway and help support iRunway’s growth in semiconductor domain.”

iRunway provides intricate source code analyses, product testing, reverse engineering, and financial analysis services to help corporations and law firms unlock and protect the value of technology patents. The company’s deep technology expertise enables clients to identify and isolate critical technical evidence to support infringement or non-infringement theories, thus improving litigation and licensing outcomes.

About iRunway

iRunway helps corporations and law firms unlock and protect the value of patents by combining technology expertise with practical business insight to monetize patent portfolios. iRunway has offices in Austin, Santa Clara, Denver, New York, and Bangalore (India). For more information about the company’s consulting model and in-depth analysis, visit  www.i-Runway.com

George Shea
(212) 627-5766